The Firm

A note from the Founder.

On why MajorWave exists, what we are underwriting, and what we owe our limited partners.

Alexandra Pohl, Founder and Chief Executive Officer of MajorWave
Alexandra Pohl Founder & Chief Executive Officer

To our limited partners, prospective investors, and the operating teams building this platform with us:

Self-storage is the most operationally leveraged real-estate asset class in the United States. The spread between a well-run facility and a poorly-run facility on the same block is not five percent, and it is not ten percent. It is thirty to forty percent of net operating income. That spread does not compress in a downturn; if anything, it widens. And it is captured entirely by operators — not by allocators, not by consultants, not by narratives.

MajorWave exists because the institutional capital increasingly targeting self-storage has, with few exceptions, been unable to actually operate the facilities it owns. Capital is priced, deployed, and reported. Operations are the quiet, boring, repeated craft of running gate systems, resetting unit mix, calibrating dynamic pricing to the specific week of the specific submarket, and treating tenants — most of whom are working families managing a compressed moment in their lives — with plain-language fairness. Capital and operations converge only where an owner runs both. That is the platform we are building.

Our 29 platform funds — the 2026 vintage of ten funds and the 2028 vintage of nineteen sub-funds — are one system. Core self-storage generates the ballast. The Technology & Platform fund puts the platform's third-party management, revenue management, and automation systems into the hands of every operator on the platform, and into a growing installed base beyond it. Specialty storage — boat and RV, luxury collectibles, student, and portable and mobile — and industrial-adjacent product — last-mile logistics, small-bay industrial and flex, and records management — extend the operating discipline into segments where operational leverage is highest and let us capture the storage-adjacent economies that a rental-facility owner is uniquely positioned to serve. Public Markets Access is our disciplined exit path for stabilized assets. Self-Storage Credit is the ballast on the balance-sheet side. Two Operations Funds and two Reserve Funds carry the platform's on-property staffing, technology, and reserve capital.

What we owe our limited partners is not surprise. We owe them a documented sourcing channel, a documented underwriting case that does not require rate cuts, documented monthly and quarterly cadence, and documented governance that operates independently of the deal team. We owe them the quarterly mark on time, the audited financials without qualifications, the fee arrangement without hidden charges, and the answer to the difficult question in the LP webinar as directly as we can. We owe them a partnership that is designed to last.

Every capital commitment across every fund goes through unanimous Investment Committee approval. Every position on the platform is marked on a defined T+15 to T+45 quarterly cycle. Every material conflict is disclosed. Every quarterly report is delivered within forty-five days of quarter-end. And every LP has a direct line to the Office of the Chief Executive Officer through Investor Relations.

Thank you for the time you have already given the platform. If we do the work well, the return will be the platform you and your successor institutions come back to for a very long time.

Alexandra Pohl
Founder & Chief Executive Officer · Dallas, Texas · 2026